SOLD
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This item SOLD at 2026 Sep 23 @ 13:27UTC-07:00 : PDT/MST
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Preview: Sept. 19th (10am - 5pm)
Auction Streams live @ 10am Sept 22nd & 23rd.
Auction Pick Ups: Sept. 24th - 26th (10am - 5pm)
Preview and Pick up at: 27294 Fraser Hwy, Aldergrove, BC V4W 3P8
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Framed Isolabella advertising poster reproducing Leonetto Cappiello's 1913 design for the Milanese spirits company E. Isolabella & Figlio. A multicolored Harlequin dances against a black field amid a sweeping garland of liqueur bottles, with the brand name rendered in large yellow lettering below. The lower register bears the E. Isolabella & Figlio Milano emblem, a printed Cappiello signature, and printed references to the Paris firm Établissements Vercasson. Presented under glazing in a black frame with a gold-tone border.
ARTIST / CREATOR BIOGRAPHY
Leonetto Cappiello (1875-1942) was an Italian-born artist, caricaturist, painter, and poster designer whose career unfolded largely in France. Born in Livorno, he was self-taught and began painting at an early age. He settled in Paris during the late 1890s, initially finding success through incisive caricatures contributed to illustrated journals including Le Rire, Le Sourire, and L'Assiette au Beurre. Cappiello entered poster design around 1900 and worked closely with the Paris printer-publisher Pierre Vercasson. Moving away from the densely detailed conventions of earlier advertising, he developed compositions built around a single animated figure, simplified forms, vivid color, and dramatic contrast. His characters-dancers, jesters, animals, and fantastical beings-often emerge from dark backgrounds with an immediacy suited to the quick pace of modern city life. His designs promoted food, beverages, automobiles, theaters, and household products across Europe. Cappiello later worked with the printer Devambez, exhibited internationally, designed theatrical sets and costumes, and received the Légion d'honneur. Naturalized as a French citizen, he remained closely connected to both Italian and French visual culture. His imaginative silhouettes, humor, and command of color helped transform commercial advertising into a distinctive branch of modern graphic art.
Overall Dimensions: 25 in. W x 33 in. H
Original Design: Leonetto Cappiello, 1913
Printed Marks: Cappiello; Établissements Vercasson Paris; E. Isolabella & Figlio Milano
Condition: As pictured.
Auction Location:
27294 Fraser Hwy., Aldergrove, British Columbia, V4W 3P8, Canada
Previewing Details:
Preview: September 19th (10am - 5pm) in-person and video calls.
Previewing Address: 27294 Fraser Hwy, Aldergrove, BC V4W 3P8
Video calls & Facetime previews are available as well via appointment only. To book an appointment please email us at info@madpicker.com with a time between 10am-5pm PDT.
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Items must be paid in full on the day of the sale.
NOTE: ITEMS NOT PICKED UP BY September 26th WILL BECOME THE PROPERTY OF DIRECT LIQUIDATION, AND NO REFUNDS WILL BE ISSUED UNLESS ARRANGEMENTS HAVE BEEN MADE WITH US.
Applicable taxes GST 5% PST 7%
Please make sure to include your PST number if you have one.
Taxes:
| Tax | Rate | Desc. |
| GST |
5% |
GST |
| BPST |
7% |
BC PST |
| NFLD |
5% |
NewFoundland |
| NB |
5% |
New Brunswick |
| NS |
5% |
Nova Scotia |
| PEI |
5% |
Prince Edward Island |
| ON |
5% |
Ontario |
| AB |
5% |
Alberta |
| MB |
5% |
Manitoba |
| NWT |
5% |
Northwest Territories |
| NT |
5% |
Nunavut |
| QC |
5% |
Quebec |
| SK |
5% |
Saskatchewan |
| YK |
5% |
Yukon |
Buyer's Premiums:
| From (Incl.) | To (Excl.) | Premium |
| 0.00 |
Infinite |
18% |
Additional Fees:
Shipping Details:
Shipping is outsourced to UPS and will be picked up from the auction location September 25th - 30th
Should you have any questions or require assistance with shipping, please contact Steve or Brian at:
Phone: 604.205.5888
Email: store325@theupsstore.ca
UPS Store 325 is located at: 4111 Hastings St. Burnaby, BC
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